销售策略可分为两大类:推销和拉销。这两种策略相辅相成,互相补充。推销策略,是产品生产者通过销售人员把产品推销给批发商,批发商把产品推销给零售商,零售商通过全方位的营销方法把产品推销给最终消费者。运用推销策略,生产者基本上依赖于人员推销及 SP,依次地将产品由生产者推向中间商到最终消费者。推动力量是代表生产厂家的推销人员,批发商或零售商。推力的大小产生于这些人员 Sales strategies can be divided into two major categories: marketing and sales. These two strategies complement each other and complement each other. The marketing strategy is that the product producer sells the product to the wholesaler through the salesperson, the wholesaler sells the product to the retailer, and the retailer sells the product to the final consumer through a full range of marketing methods. Using a marketing strategy, producers rely essentially on personal promotions and SPs, which in turn push products from producers to middlemen to end consumers. The driving force is the salesperson, wholesaler or retailer that represents the manufacturer. The size of the thrust arises from these people