在出版社资产中包含着有形资产和无形资产 ,有形资产如同出版社显现出来的躯体 ,而无形资产则是出版社的内在品质和灵魂。出版社及其领导者往往比较关注的是出版社的有形资产 ,如拥有多少资金、多少码洋、多少利润 ,拥有怎样规模的办公大楼、如何先进的办公设施等。虽然在局部 The assets of the publishing house contain tangible assets and intangible assets. The tangible assets are like the bodies that the publishing houses show, and the intangible assets are the intrinsic qualities and souls of the publishing houses. Publishers and their leaders tend to be more concerned with the physical properties of publishers, such as how much money they own, how much money they earn, how much profit they have, what size of office towers to own, and how advanced office facilities are. Although in the local