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媒介仅仅是媒介,理性客观!媒介又不仅仅是媒介,需要创意思维!媒介创意主要指的是创新形式的媒介表达形式。相信大多数人会理解以下这几个例子:“7.13”申奥直播的时候,当萨马兰奇宣布北京申办奥运会成功,声音一落,在中央电视台一套和四套马
Media is mere media, rational and objective! Media is more than mere media, and requires creative thinking! Media creativity mainly refers to innovative forms of media expression. I believe most people will understand the following examples: “7.13 ” when the Olympic bid broadcast, when Samaranch announced Beijing’s bid for the Olympic Games success, the sound of a set on CCTV and a set of four horses