一新世纪的中国书业已经进入畅销书经济时代。畅销书作为一种具有经济诉求的文化产品,是出版人梦寐以求的目标,书业也因畅销书的存在而显得活力澎湃。返观西方畅销书的发展历程和运作机制,可以说是与其百年来日趋成熟的自由市场经济体系紧密相连的,例如精准的目标定位、发达的营销网络、快捷的物流配送渠道、较大的市场覆盖面以及及时的数据监控等等。畅销书以可观的销售数量和利润指标不断激活着欧美图书市场,与文化产业的 A new century of Chinese book industry has entered the era of best-seller economy. As a cultural product with economic appeals, bestseller is the dream publisher’s target, and the book industry is also full of vitality due to the existence of bestseller. Returning to the history and operating mechanism of the best-seller in the West, we can say that it is closely linked with its increasingly mature free market economy system over the past century. For example, it aims at a precise target orientation, a developed marketing network, a fast logistics and distribution channel, a large market Coverage and timely data monitoring and more. Best-selling book with a substantial sales volume and profit indicators continue to activate the European and American book market, and cultural industries