京剧是国粹,但其剧目作为演出产品,有其独特的营销体系和策略,需要完善的计划与特殊的营销方式,包括:品牌营销、演员推介、广告宣传、网络营销和特许经营等。要求掌握营销策略和特殊的营销方式,要求灵活运用各种营销方式。一、把握京剧演出的营销体系一是建立针对团体的营销体系。可以通过以 Peking opera is a quintessence, but its repertoire, as a performance product, has its unique marketing system and strategy. It requires sound planning and special marketing methods, including brand marketing, actress promotion, advertising, internet marketing and franchising. Requires mastery of marketing strategies and special marketing methods, requiring flexible use of various marketing methods. First, to seize the Beijing Opera performance marketing system First, establish a marketing system for the group. Can pass