颜色在我们生活中到处可见,颜色词也经常被引用于其他领域。作为一个热门的研究对象,不同的学者从不同的角度研究各种颜色词。近几年,越来越多的学者把精力放在了认知语言学这一领域,特别是隐喻。众所周知人们认识识别颜色本身就是一种认知过程。不同于传统意义上的隐喻,认知隐喻是一种认知活动,它帮助我们认知世界。对于颜色与其隐喻义,学者们做了很多的研究。心理学家提出不同的颜色代表不同的性格,人们可以根据其喜欢的颜色分析出人们的性格。为什么颜色可以代表性格?那颜色与它所代表的性格之间有什么认知关系呢?基于隐喻的基本理论和前人的研究成果,本文从隐喻角度出发,运用解释与说明的方法,以红,绿,蓝为三种基本色旨在研究颜色与其代表的性格之间的隐喻关系。研究结果显示,颜色与其所代表的性格之间存在隐喻关系。概念隐喻使两个看起来没有多大关系的事物联系起来,用已知的事物去认识未知和抽象的事物。每个颜色都有它的源域,通过映射源域中的特征到颜色所代表的目标域中,所以不同颜色所代表的性格有了不同的性格特征。 Colors are found throughout our lives, and color words are often quoted in other fields as well. As a hot research object, different scholars study various color terms from different perspectives. In recent years, more and more scholars have focused on the field of cognitive linguistics, especially the metaphor. It is well known that people recognize the color itself is a cognitive process. Unlike traditional metaphors, cognitive metaphor is a cognitive activity that helps us to recognize the world. Scholars have done a lot of research on color and its metaphorical meaning. Psychologists propose different colors to represent different personalities, and people can analyze people’s personalities according to their favorite color. Why does the color represent the character? What is the cognitive relationship between the color and the character it represents? Based on the basic theory of metaphor and the research results of the predecessors, this paper uses the method of explanation and explanation, , Green and blue are the three basic colors aimed at studying the metaphorical relationship between color and the character that it represents. The results show that there is a metaphorical relationship between the color and the character it represents. Conceptual metaphor links two seemingly unrelated things, using known things to recognize unknown and abstract things. Each color has its own source domain, by mapping the features in the source domain to the target domain represented by the color, so the characters represented by different colors have different personality traits.