近年来,发行工作日益受到重视。每到征订旺季,“促销”“洗楼”“大客户公关”等花样层出不穷。但是,如何在扩大总发行量的基础上,提升受众质量,使可观的发行量带来同样可观的广告回报?很多报社在此存在误区。总发行量与读者群集中度常见误区:重视总发行量,轻视读者群集中度。征订旺季,很多报社向发行部门下达的指标往往是今年发行量要比去年高出多少个百分点,基层发行站和发 In recent years, the issue of distribution has received increasing attention. Each season to sign, “promotion”, “wash the floor,” “big client PR” and other patterns after another. However, on the basis of expanding the total circulation, how to improve the quality of the audience and bring about the same considerable advertising return with considerable circulation? Many newspapers have misunderstandings here. Total Circulation and Reader Cluster Moderate Myths: Pay Attention to Total Circulation and Slightly Attend Audience Clusters. Subscription season, many newspapers issued to the issuing department of the indicators are often issued this year, the number of copies higher than last year how many percentage points, the primary distribution stations and hair