论文部分内容阅读
面对IT行业国际强势品牌的冲击,爱国者品牌作为IT民族企业的代表,一直以科技创新、品牌创新、文化创新当做企业发展的基本准则,不断实现在产品技术、品牌建设等层面的创新飞跃,向着“建设令国人骄傲的国际品牌”的目标前进。而在品牌建设过程中,爱国者独辟蹊径地采取了全新的品牌推广方式即:活动营销。通过不同主题、不同类型的活动,实现品牌美誉度和忠诚度的提升,无论是牵手奥运、赞助F1,还是具有公益色彩的抗震救灾、大学生的国际象棋比赛等,都是体现着这样的主题:为民族IT品牌的荣誉而战。
In the face of the impact of international strong brands in the IT industry, as a representative of IT national enterprises, the Patriot brand has been taking the scientific and technological innovation, brand innovation and cultural innovation as the basic guidelines for its business development and has continuously realized the leap in innovation in product technology and brand building , Toward the “building a national pride of the international brand ” goal. In the process of brand building, the Patriot has adopted a brand new way of brand promotion: event marketing. Through different themes and different types of activities, brand reputation and loyalty are enhanced. Whether it is holding hands with Olympic Games, sponsoring F1, or providing public welfare relief, chess tournaments for undergraduates, etc., the theme is as follows: Fight for the honor of national IT brand.