2003年,正如众多专家所预言的,中国轿车市场沿着家庭轿车大量普及的高速公路上继续迅猛前进。然而,年初一些业内人士断言的“强者恒强,弱者恒弱”的局面却没有出现。在去年占据绝对优势的一些品牌和企业,2003年的发展道路并非一帆风顺,众多新面孔的强势介入,使中国轿车行业充满变数。时近年终,中国轿车市场已经越来越像春秋诸侯纷争的时代。细究这一现象的形成,有必然也有偶然。必然因素是:中国轿车市场的市场发展潜力可以用“可怕”一词采形容,已经越来越受到国际汽车巨头们的注意。2003年,世界“六加三”格局中的汽车寡头们已经全部进驻中国,它们虽然还没有尽显狰狞,但其背景、实力和野心远非“散兵游勇”可比,与之成正比的是,中国消费者的口味越来越挑剔。因此,原来的强势企业地位受到威胁是中国轿车市场发展的必然。在行业的普遍规律之下,我们仍然注意到:在2003年的市场发展中,有一些事件,看似偶然,并不被很多人重视,但到了年底“盘账”时回头一想,却发现它们承担了部分改变竞争格局,进而推倒多米诺骨牌的原动力。例如:2003年3月,东风雪铁龙在北京宣布旗 In 2003, as many experts predicted, the Chinese car market continued to move rapidly along the heavily populated motorized family cars. However, some people in the industry at the beginning of this year asserted that the situation of “strong strong, weak weak constant” did not occur. In some brands and enterprises that dominated last year, the road to development in 2003 was not smooth. Many new faces stepped in to make the Chinese car industry full of variables. At the end of last year, the Chinese car market has become more and more like an era of vassal disputes between the Spring and Autumn. Studying the formation of this phenomenon, there must be accidental. The inevitable factor is that the market potential of China’s car market can be described as “terrible” and it has attracted more and more attention from international auto giants. In 2003, all the automobile oligarchs in the world with the pattern of “six, three and three” have all entered China. Although they have not shown complete obscurity, their background, strength and ambition are far from being proportional to and proportional to the “stamina” The Chinese consumers are increasingly picky about their tastes. Therefore, the original threat to the status of a strong business is the inevitable development of China’s car market. Under the general law of the industry, we still noticed that in the market development in 2003, there were some incidents that appeared accidental and were not taken seriously by many people. However, when we came back to the end of the “account book” at the end of the year, But found that they have taken the part to change the competitive landscape, and thus topple the driving force of dominoes. For example: In March 2003, Dongfeng Citroen announced the flag in Beijing