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近年来,随着各国文化传播和文化交流的日益频繁,不同意识形态背景下的文化交锋也在所难免。如何有效地传播本民族的文化和价值观,并同时吸收和借鉴异域文化,从而在激烈的国际文化竞争中赢得主动是一个值得深思的问题。中国传统文化博大精深,源远流长,但民族传统文化在对外传播的过程中遇到了以下的问题:传播组织偏于官方;传播内容固守传统,流于表层;传播方式单一;忽视传播受众研究等。本文将以《勇敢传说》这部迪士尼动画大片为例,分
In recent years, with the increasing frequency of cultural exchanges and cultural exchanges in different countries, cultural confrontations under different ideological backgrounds are inevitable. How to effectively disseminate the culture and values of our own nation and at the same time to absorb and learn from exotic culture so as to win the initiative in the fierce international cultural competition is a question worth pondering. The traditional culture of China has a profound and long history, but ethnic traditional culture has encountered the following problems in the process of its external communication: the communication organization is partial to the government; the content is sticking to the tradition and the superficiality; the mode of communication is single; and the research on audiences is ignored. This article will be “brave legend” this Disney animation blockbuster, for example