一年来,在现场短新闻评选活动推动下,新闻界同行们比较重视现场短新闻的采写,现场短新闻逐渐在版面上活跃起来。但是,除了为数不多的比较精彩而外。还存在两种较常见的缺陷:要么现场所见甚少,背景材料过多;要么现场写得虽细,新闻价值不大。1990年7月25日人民日报二版刊发的一篇现场特写《逛“跳蚤市场”》堪称为既有现场、又有新闻的佳作。据笔者所知,在这篇报道之前,国内报纸还未曾有过关于“跳蚤市场”的报道,这篇报道刊发之后,人民日报刊出过关于跳蚤市场的杂文,有的报纸还刊出了关于跳蚤市场产生在欧洲国家的资料。这篇报道刊发的时候,我们国内绝大多数读者对“跳蚤市场”究竟为何物,还不清楚。因此,这一读者未知、欲知而又应知的新鲜事物,决定了这篇报 In the past year, due to the promotion of on-the-spot short news selection activities, the media colleagues paid more attention to the writing and writing of short news on the spot. The live short news gradually became active on the page. However, except for one of the few more exciting. There are two more common pitfalls: either little on-site visibility or too many background materials; or a poorly written on-site story. July 25, 1990 People’s Daily Second Edition published a site close-up “shopping” flea market “called both the scene, there are news masterpiece. To the best of my knowledge, no reports on ”flea markets“ have been reported in domestic newspapers before this report. After the publication of this report, the People’s Daily published essays on flea markets. Some newspapers also published articles on Flea market produces data in European countries. When this report was published, it remains unclear what exactly the ”flea market" was for most of our readers. Therefore, this reader is unknown, and what he or she should know and what should be known decides this newspaper