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在当代,电影、电视以及新媒介的出现,使文字符号的单一传播方式受到了空前的挑战,动摇了一直以来隐藏在人们内心深处的“文字崇拜”。图像在公众生活中的影响逐渐超过文字,成为传播的主要形式。有学者形象生动地把当代审美文化中图像与文字符号的使用描述为“图文之战”。但事实上是,媒介符号已由当初的“图文之争”走向了融合共谋,共同实施它们在当代审美文化中的控制力和影响力。论文阐述了媒介符号在当代审美文化中的三种共谋策略:即对人的全面深度的控制、意识形态的作用与反作用、跨文化传播中国家形象的全面塑造。
In the contemporary era, the advent of film, television and new media has challenged the single mode of transmission of text symbols and shaken the “cult of characters” that has long been hidden in people’s hearts. The influence of images in the public life gradually surpassed that of words and became the main form of communication. Some scholars vividly describe the use of images and text symbols in contemporary aesthetic culture as “the battle of graphic wars”. However, in fact, the media symbols have moved from being the original “war on images and texts” to the integration and conspiracy to jointly implement their control and influence in the contemporary aesthetic culture. The thesis elaborates three kinds of conspiracy tactics of media symbols in contemporary aesthetic culture: the control of the overall depth of people, the role and reaction of ideology, and the overall shaping of the image of Chinese in intercultural communication.