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近期倍受国人关注的国美电器香港公投事件已经告一段落,而谁输谁赢暂且不论。国美与工程机械代理商经销的产品虽然不同,但在行业价值链中所扮演的角色却十分相近,相同之处给工程机械代理商提供了参考。但同时工程机械代理企业也要有自己的存活模式,国美的脚印是否能够照仿还需探讨。其中的经验及教训将给包括工程机械代理商在内的中国土生土长的企业家尤其是家族式企业领袖们带来怎样的思考?
Recently, the GOME Electrical Appliances Hong Kong Referendum that has drawn much attention from the public has come to an end, and no matter who wins or who wins temporarily. Although the products sold by Gome and construction machinery dealers are different, the roles they play in the industry value chain are very similar. The similarities provide reference for construction machinery agents. But at the same time construction machinery agencies also have their own survival mode, the country’s footprint is still to be imitated need to explore. Which experiences and lessons will be to include construction machinery agents, including Chinese native entrepreneurs, especially the family business leaders what kind of thinking?