近些年,古镇逐渐受到我国游客的喜爱和欢迎,在此背景下,古镇旅游商业化成为了焦点话题。本文主要针对古镇旅游开发及其商业化现象进行分析和探究,希望给予我国相关行业以参考和借鉴。古镇介于城市和乡村之间,是带有鲜明地域色彩的人类聚居地。随着我国人们生活质量的明显改善,古镇已经成为人们旅游出行的重要选择,其中以周庄为代表的水乡古镇,更是受到人们 In recent years, the ancient town gradually by the Chinese tourists love and welcome, in this context, the ancient town of tourism has become the focus of the topic of commercialization. This article mainly analyzes and probes into the tourism development of ancient town and its commercialization, and hopes to give reference to the relevant industries in our country. Between the city and the village, the ancient town is a human settlement with distinct regional colors. With the significant improvement of people’s quality of life in our country, the ancient town has become an important choice for people’s travel, of which the ancient town of Zhouzhuang, represented by water, is even more affected by people