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创意管理学是从微观管理角度系统研究创意管理活动的基本规律和一般方法的一门科学,在国家自然基金等课题资助下,以杨永忠教授为核心的研究团队,围绕创意管理学展开四年艰苦探索,2014年出版《中国创意管理前沿研究系列》丛书,同年率先在国内工商管理学科开辟了文化创意管理这一新的博士招生专业,并从本科到博士形成相互衔接的专业教学体系.通过这一专访,试图对创意管理学这一新兴的工商管理学科的产生背景和理论基础有一个初步的认识.
Creative management is a science that systematically studies the basic rules and general methods of creative management activities from the perspective of micro-management. With the support of the National Natural Science Foundation and other topics, the research team with Professor Yang Yongzhong as its core focuses on four years of creative management Hard to explore, published in 2014, “China’s creative management research series” series, the same year took the lead in the domestic business administration discipline opened up a new culture of creative management doctoral students, and from undergraduate to doctoral formation of interdisciplinary professional teaching system through This interview attempts to give a tentative understanding of the emerging background and theoretical basis of this emerging business administration discipline of creative management.