Abstract：Withthedevelopmentofglobalization，thetradesmadebyinternationalbusinessmenarebecomingmoreandmore.Thatleadstotheoccurrenceoftranslatingadvertisements.Tounderstandaforeignadvertisementbetter，weneedtofigureoutthemethodsusedinit.Asisknowntoall，therearetwomainmethodsintranslatingwhicharecalledLiteralTranslationandFreeTranslation.
　　Keywords：Advertisements；Literal；Translation；Free；Translation
　　1Introduction
　　Advertisementiscommontoseeinourdailylife.AdvertisementsarealwayswritteninChinesebutweneedtorealizesomeofthemaretranslated.Intranslatingadvertisements，LiberalTranslationandFreeTranslationareoftenused.Toanalyzeadvertisingtranslation，weshouldknowwhatisadvertisementandthewaysusedinit.Withtheknowledgeofadvertisements，itwillbeeasierforustomakeastudyontranslatingadvertisements.
　　1.1Background
　　Therearemainlytwowaysintranslation.Generallyspeaking，theyareLiteralTranslationandFreeTranslation.Eachofthemhasitscharacteristics.Advertisingtranslationisverynewaspectoftranslation.Overthepast20years，manyscholarsandspecialistshavestudiedinthisarea.
　　2Advertisement
　　2.1DefinitionofAdvertisement
　　Theword‘Advertisement’comesfromLatinword‘Adteurture’.Thebasicmeaningofitis‘attention’and‘temptation’.Gradually，thiswordisalteredintoAdvertisementwhichweareallfamiliarwith.Althoughadvertisementoriginatesfromalongtimeago，thedevelopmentofitisveryslow.Thankstothedevelopmentofeconomy，advertisementhaspenetratedintodifferentaspectsofourlife.Totellthetruth，eventheairwetakeinisfilledwithelementsofadvertisement.
　　2.2AimsofAdvertisement
　　Theadvertisementhasmanyaims.Wecananalyzeitfromdifferentperspectives.Thefirstoneismakingprofitwhichwearefamiliarwith.Thenextoneisadvocatingsocialvirtueswhichwecanseefromthepublicadvertisements.
　　3LiteralTranslationandFreeTranslationinTranslatingAdvertisement
　　3.1DefinitionofLiteralTranslation
　　LiteralTranslationisaveryimportantwayintranslation.LiteralTranslationcanbetterpresentwhattheauthorwantstoexpressanditalsousesthestylewhichtheoriginalarticleuses.[1]Itcanalsoexpresstheideatheauthorwantstoexpress.
　　3.2DefinitionofFreeTranslation
　　FreeTranslationrefersto，accordingtothemeaningoftheoriginal，withoutpayingattentiontothedetailsbuttranslationwouldalsobefluentandnatural.
　　3.3ExamplesandAnalysisofLiteralTranslationinTranslatingAdvertisement
　　Tide’sin，dirt’out.（汰漬洗衣粉广告）
　　汰渍到，污垢逃
　　ThetranslationofTide’sin，dirtoutisthetypicalofLiteralTranslation.TheChinesetranslationbetterdescribesthefunctionofthiskindofproduct.Italsoreservestheoriginalstyleoftheadvertisement. 　　3.4ExamplesandAnalysisofFreeTranslationinTranslatingAdvertisement
　　Freshupwithseven-up（七喜汽水广告）
　　君饮七喜，提神醒脑
　　Freshupwithseven-upisakindofadvertisementofdrinks.IfwetranslateitinaLiteralTranslationway，theChineseversionmaybe隨着七夕清新起来.Wecanfeelthecharmofthedrinkjustreadingtheadvertisement.
　　3.5AnalysisofWhichWayPeoplePrefertouseinTranslatingAdvertisementAccordingtoSpecificSituations
　　WhypeoplechooseFreeTranslationratherthanLiteralTranslation.WhypeopleuseLiteralTranslationinsteadofFreeTranslation.Thereasonisthatthetranslatingmethodpeoplechooseisconsistentwiththespecificsituations.Whenstartingtotranslateanadvertisement，weneedtoknowthestyleandpurposeofit.[3].
　　4Conclusion
　　Generallyspeaking，theFreeTranslationandLiteralTranslationarejusttwomethodsinTranslatingAdvertisements.ThebestwaytotranslateadvertisementsistocombineFreeTranslationandLiteralTranslationtomakethebestuseoftheiradvantages.
　　References：
　　[1]VideNida.TheTheoryandPracticeofTranslation[M].Bostion；HavardPress，1974.
　　[2]VideNida.FromOneLanguagetoAnother[M].Boston：HavardPress，1988
　　[3]Lidan.JournalofHuaiHuaUniversity[J].Vol25No9.2006
　　[4]ZhongLiJun，SunYatsenUniversityForum[J].Vol24No2.2004
　　[5]程志华，论功能主义翻译理论与英汉广告翻译[D].河北大学.2007
　　[6]李悦聪，论商务英语广告的翻译[D].黑龙江大学.2009.