任何媒介自诞生之始就必须面对受众,依存于受众,而媒介如何看待受众不但决定了媒介和受众的关系,而且在相当大的程度上决定了媒介的编辑方针、内容特点、风格定位、运作模式和操作方法,甚至进一步决定了媒介的发展方向和它在社会历史发展进程中所扮演的角色。媒介受众观的衍变伴随着媒介发展和变革的过程,两者相互作用,又互为因 Since the beginning of any media, it must face the audience and depend on the audience. How the media treats the audience not only determines the relationship between the media and the audience, but also to a large extent determines the editorial policy, content features, style positioning, Mode of operation and method of operation even further determine the direction of development of the media and its role in the development of social history. The Evolution of the Media Audience Concept Accompanying the Process of Media Development and Transformation, Both Interact with each Other