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农业发展模式由“数量型”向“价值型”转变已成为必然趋势,如何进行农业产业链的价值整合是推进农业发展模式转变的重要路径。本文试图通过农业产业链的价值分析,构建出农业产业链的价值整合框架,进而提出电子商务促进农业产业链价值整合的模式。研究结果表明,产后加工链环和产后销售链环是农业产业链的关键链环,而加工企业主导的整合模式与物流中心主导的整合模式是促进其价值整合的两种可供选择的模式,构建基于龙头企业的农业产业链电子商务平台是其价值整合的技术基础。
It is an inevitable trend that the mode of agricultural development should be changed from “quantity type” to “value type”. How to integrate the value chain of agricultural industrial chain is an important way to promote the transformation of agricultural development mode. This paper attempts to build the value integration framework of agricultural industrial chain through the value analysis of agricultural industrial chain, and then put forward the mode of electronic commerce promoting the integration of agricultural industrial chain. The results show that the post-production processing chain and the post-production sales chain are the key links of the agricultural industry chain. However, the integration mode led by the processing enterprises and the logistics center-led integration mode are two alternative modes to promote their value integration. The construction of e-commerce platform based on leading enterprises in the agricultural industry chain is the technical foundation of its value integration.