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经济全球化和文化多元化的深入发展,推动了广告设计行业的发展进步,但是近来广告设计却渐渐呈现空虚之态。广告设计并不是简单的将艺术构思付诸于实践,这其中掺杂着社会文化,影射着社会背景。每一件优秀的广告设计作品,都要求设计师必须具有正确的价值观、世界观和人生观,在进行创作时与伦理学联系在一起。
The deepening development of economic globalization and cultural diversification has promoted the development of the advertising design industry. However, advertising design has gradually come to an empty state. Advertising design is not simply to put artistic ideas into practice, which is mixed with social culture, reflecting the social context. Every piece of good advertising design work, require designers must have the right values, worldviews and outlook on life, in the creation and ethics associated.