一年又一年,这是我们永远无法抗拒的时间规律,而勇敢回首却发现有许多挥之不去的痕迹。2002年是中国入世后的第一年,事情的发展不再停留在我们的想象中,而是慢慢清晰的呈现出来。这一年我们发现了很多的不同之处,也给了我们不少惊喜。 2002年的并购不再是目不暇接,它的理智与谨慎都让我们看到走向规范之路的希望之光。作为2001年众人关注的焦点,华润啤酒也在这一年推出了自己的主打品牌,试图向业界证明自己不仅仅是个玩资本的高手。只有敢于走出去,才有可能知道外面的世界有多精彩。2002年啤酒企业与外国资本的接触、国产啤酒出口台湾等捷报频传,更是个让人为之一振。前面是带给我们希望的成长,但也不应忘记它背后的步履蹒跚。年底的啤麦危机使我们明白国啤之路绝对还是一条历炼之路,想要走的更远,需要学习的还有很多。 Year after year, this is the law of time that we can never resist, and brave looking back reveals many lingering traces. In 2002, the first year after China’s accession to the WTO, the development of things no longer stays in our imagination. Instead, it slowly and clearly shows itself. This year we found a lot of differences, but also gave us a lot of surprises. M & A in 2002 is no longer dizzying, and its wisdom and caution allow us to see the light of hope toward a canonical road. As the focus of attention in 2001, China Resources Beer also launched its own flagship brand this year, trying to prove to the industry that it is more than just a master of capital. Only dare to go out, it is possible to know how wonderful the outside world. In 2002, the contact between beer enterprises and foreign capitals, the export of domestic beer to Taiwan and other important news is even more impressive. The front is the growth that gives us hope, but you should not forget the faltering behind it. The end of the beer crisis so that we understand the country beer is absolutely a road to history of refining the road, you want to go further, you need to learn a lot.