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手机用户移动端资讯获取首选新闻客户端。新闻客户端不仅是传统门户网站转战移动互联网的重要选项,也是传统媒体布局移动端、实现媒体融合转型的重要里程碑。新闻客户端具有内容丰富、更新速度快、智能推荐的优势;对用户具有吸引力。新闻客户端在本质上具有更强的交互行为性、更强的社会联系性及更强的场景体验性,给传统媒体实现“指尖上的传播”带来了新的挑战。在“传者中心”的传播环境下,传播模式形成了把关人理论;在新闻客户端
Mobile phone users mobile information access preferred news client. The news client is not only an important option for flipping the traditional portal to the mobile Internet, but also an important milestone in the media convergence transformation of the traditional media. News client with rich content, update speed, intelligent recommended advantages; attractive to users. In essence, the news client has more interactive behaviors, stronger social connections and stronger scene experience, which brings new challenges to the traditional media to achieve “communication at the fingertips.” In the “transmission center ” communication environment, the mode of transmission formed a theory of gratuity; in the news client