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上海华联商厦于1992年投资成立上海华联超市公司,经过3年的发展,已拥有40家连锁超市,遍布南市、浦东、杨浦等9个区,1993年销售额8900万元,1994年达到1.96亿元。 一、抓住机遇,占领市场 80年代初,上海的超市由于没有大企业依托,没有资金实力支撑,没有实行连锁的经营机制,形不成规模,多数难以为继。我们公司投资发展连锁超市,正是建立在对超市成败原因的分析,
Shanghai Hualian Commercial Building invested and established Shanghai Hualian Supermarket Co., Ltd. in 1992. After three years of development, it has owned 40 supermarket chains in 9 districts such as Nanshi, Pudong and Yangpu. In 1993, it had sales of 89 million yuan in 1994. It reached 196 million yuan. First, seize the opportunity to occupy the market In the early 1980s, Shanghai’s supermarkets did not rely on large companies, did not have the financial strength to support, did not implement a chain of operating mechanisms, not form the scale, most unsustainable. Our company’s investment in the development of supermarket chains is based on the analysis of the reasons for the success or failure of supermarkets.