“航展热”的出现,既契合了地方政府对于航空活动的需求,也迎合了民众、社会各界对飞行文化的热情。然而,国内目前各地举办的航展商业定位同质化的问题,仍比较突出。随着11月1日至6日第11届中国国际航空航天博览会(简称“中国航展”)在珠海的召开,各路精英齐聚珠海,航展,再一次成为世人关注的热点。近年来,我国航展日趋火热。据不完全统计,2015年全国举办的飞行活动达15场以上,上海、北京、澳门、西安、郑州、石家庄、荆门、安阳、法库等地举办了各种形式、规模不一的航展活动。2016年延续了这 “Airshow hot ” appearance, not only meets the local government demand for aviation activities, but also to meet the public, the community’s passion for flying culture. However, the issue of homogeneity of commercial positioning of air show held in various places in China is still quite prominent. With the 11th China International Aviation and Aerospace Exhibition (“Airshow China”) held in Zhuhai from November 1 to November 6, elites from all walks of life gathered in Zhuhai and Airshow, and once again became a hot spot of concern to the world. In recent years, China’s air show is getting hot. According to incomplete statistics, more than 15 flying events were held in China in 2015. Various forms and sizes of air show activities were held in Shanghai, Beijing, Macau, Xi’an, Zhengzhou, Shijiazhuang, Jingmen, Anyang and Faku. . This is a continuation of 2016