一、解读USP 达彼思广告公司的总裁罗瑟瑞夫斯是一位很重视科学广告的广告人,在20世纪40年代早期,达彼思广告公司利用自创的USP理论使公司营业额由400万美元增加到1.5亿美元,非但没有失去一个客户,还在前所未有的情况下,为其客户创造了戏剧性的高销售额,这在广告界不能不说是一个奇迹,下面我们来看一下到底什么是USP?根据罗瑟瑞夫斯 First, the interpretation of the USP Bates advertising company president Roser Reeves is a great emphasis on scientific advertising advertisers, in the early 1940s, Bates advertising company using its own USP theory of the company’s turnover from 400 Increased to 150 million US dollars million, not only did not lose a customer, but also in unprecedented circumstances, creating a dramatic high sales for its customers, which in the advertising industry can not be said is a miracle, let’s look at what exactly Is USP? According to Rossel Reese