中国经济正持续推进转型升级。与此相呼应,积极落实“走出去”战略的在美中企,也悄然行进在从“输出产品”到“塑造品牌”的转型之路上。“品牌的‘品’有四层含义,即‘人品’‘产品’‘品质’‘品味’。这四‘品’有机组合就是企业品牌,也是中国企业在美国塑造品牌的关键。”谈到中企如何在美塑造品牌,福耀玻璃董事长曹德旺如此阐述 China’s economy is continuing to promote its transformation and upgrading. In response, the U.S.-Chinese enterprises that are actively implementing the strategy of “going global” have quietly moved on the path of transition from “exporting products” to “building brands.” “Brand ” product "has four meanings: ’character’ ’product’ ’’ quality ’’ ’taste.’ ’The organic combination of these four’ products’ is the corporate brand and the key to shaping the brand in the US by Chinese enterprises. When it comes to how China’s enterprises shape the brand in the United States, Cao Dewang, chairman of Fuyao Glass, elaborated so