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品牌奥运营销是一个系统化工程,需要遵守以下三个原则:奥运主题与品牌理念相吻合;奥运品牌传播手段要系统化;奥运营销应当具有连续性。这些规则,在奥运营销中不能轻易打破。
Brand Olympic marketing is a systematic project, we must abide by the following three principles: the Olympic theme and brand concept match; Olympic brand communication means to be systematic; Olympic marketing should be continuous. These rules, in the Olympic marketing can not be easily broken.