“整合”一词是时下出现频率非常高的一个词汇,估计也没有人能给它作出一个所谓的标准定义。不过这并不影响人们广泛地使用它。有些事只要能感受到它的精要之处就行了,关键还是我们在办报实践中如何运用。那么,“整合”的要义是什么呢?它是一种战略思维,同时又是一种市场操作。当我们把两者真正结合起来,所有的举措就能预期、就会变得可控了。下面介绍的是北京青年报在报道这次韩日世界杯足球赛后的一篇总结文章,或许会对您有所启发。 The term “integration” is a word that is nowadays a very high frequency, and no one is expected to make a so-called standard definition for it. However, this does not affect people’s widespread use of it. As long as some things can feel its essence on the line, the key is how we use newspaper practice. So, what is the meaning of “integration”? It is a strategic thinking, but also a market operation. When we combine the two truly, all the moves can be expected and we will become controllable. The following is a summary of the Beijing Youth Daily after the coverage of the Korea-Japan World Cup football match, you may be inspired.