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本文利用我国6大热点旅游城市入境游客人次,通过实地的游客问卷调查,分析了不同客源群入境游客对我国旅游城市的认知情况,发现入境游客对我国六大旅游城市的总体认知程度排序为:北京、上海、西安、广州、桂林、昆明。各个不同客源群对6大热点旅游城市的认知情况有一定的差别,政治、经济和区位因素对于游客对旅游城市的认知的影响很大。最后,文章指出了发展我国入境旅游应注意的问题,并提出相应的对策和建议。
This article makes use of the tourist arrivals of 6 hot tourist cities in our country and through the field survey of tourists, analyzes the cognition of tourists coming from different tourist groups to the tourist cities in our country and finds out that the overall awareness of inbound tourists to the six tourist cities in our country Sort as: Beijing, Shanghai, Xi’an, Guangzhou, Guilin, Kunming. The different tourist groups have some differences on the cognition of the six hot tourist cities. The political, economic and location factors have a great influence on the tourists’ cognition of tourist cities. Finally, the article points out the problems that should be paid attention to when developing inbound tourism in our country and puts forward corresponding countermeasures and suggestions.