论文部分内容阅读
面对竞争日益激烈的日本照相机市场,佳能公司销售本部最近又推出一种形式新颖的销售策略——由佳能公司附属的学研CAPA编辑部在该销售本部组织了首期EOS写真研究会。该研究会实际是一种摄影讲座,由于在活动中全部使用佳能公司生产的EOS照相机,无形之中起到了促销、宣传EOS照相机的作用。首期EOS写真研究会结束后,日本摄影杂志CAPA的编辑部即“学研CAPA编辑部”收到不少要求继续举办研究会的意见。因此,该编辑部又决定从今年7月开始,陆续在长崎、名古屋,、京都、横滨等地举办研究会,并已开始征集第二期学员。参加EOS写真研究会的学员,除交通费、食宿费自理外,有关研究会活动一律免费,同时,研究会免费为学员提供EOS照相机及各种变焦镜头,此外,对每个学员赠送彩卷2个,其中一卷在活动之后由学研CAPA编辑部收回用于制作,使用完毕在第三天仍退还给学员。学员如想多拍,其他胶卷自理。
Faced with an increasingly competitive Japanese camera market, Canon Inc.’s Sales Division recently introduced a new form of sales strategy - the first EOS photo lab was organized at the sales headquarters by Canon’s CAPA editorial office. The seminar will actually be a photographic lecture. Since all the Canon EOS cameras were used during the event, the seminar played an important role in promotion and promotion of EOS cameras. After the first EOS photo session, Japan’s photography magazine CAPA’s editorial department, “Research CAPA Editorial Office,” received a lot of opinions on continuing to hold the seminar. Therefore, the editorial department also decided to start from July this year, one after another in Nagasaki, Nagoya, Kyoto, Yokohama and other places to hold seminars, and has begun to collect the second phase of the students. Participants attending the EOS Photo Seminar will pay for the seminar activities free of charge except transportation expenses and food and accommodation expenses. At the same time, EOS cameras and various zoom lenses will be provided free of charge for the participants. In addition, each participant will be given a free sample One of these volumes was recalled by the Faculty CAPA editorial department for production after the event and was still returned to the trainee on the third day after use. If students want to shoot more, other films themselves.