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广告,在商品生产日益发展的现代化社会里,已经成为人们日常生活中重要的向导了。这里就广告的表现技巧,而言。一般说来,一篇广告的构成,都必须包括以下这几部分;①标题;②图片;③广告的文字;④商标及单位章号等;⑤广告客户通讯。每一成功的广告,我认为都具有一定的表现形式。这表现的形式是从客观的,从消费者的角度来观察鉴定该广告的表达层次。随着读者们眼睛的流转由上至下,即是从标题至插图,然后至广告内文介绍。广告的安排表达要方便阅读才成。从吸引人们注意的意义上讲,广告的标题往往是语言文字当中,甚至是全篇广告中最重要的。人们看广告,往往是先看标题,如果吸引他,有兴味,就继续看下去;否则便置之不理。广告标题的功能主要有三点:
Advertising has become an important guide to people’s daily life in the modern society where commodity production is developing day by day. Here’s the performance of advertising skills, in terms of. In general, the composition of an advertisement must include the following parts: ① title; ② pictures; ③ advertising text; ④ trademark and unit chapter number; ⑤ advertisers communications. Every successful advertiser, I think, has some form of expression. The performance of this form is from the objective, from the perspective of consumers to identify the level of expression of the ad. As the reader’s eyes flow from top to bottom, that is, from the title to the illustrations, and then to the advertising text description. Advertising arrangements to facilitate reading only. In the sense of attracting people’s attention, the title of the ad is often the most important of the language, or even the entire advertisement. When people look at advertisements, they tend to look at the title first, and if they are fascinated, they will continue to read it; otherwise, they will be ignored. Ad headline features mainly three points: