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在新媒体背景下,对青年开展政治宣传教育,亲和力、吸引力、感染力是“标配”。随着受众时代的到来,政治传播新媒体要不断优化传播策略,在传播内容上求新、求真、求实、求细,在传播话语上趋于生活化、时尚化、情感化,在传播方式上强调“碎片化”灌输、隐蔽性宣传和参与式互动。新媒体政治传播中存在的娱乐化过度、审核力有限、原创性不足等问题有待改进。
In the context of new media, political propaganda and education for youth, affinity, attraction, appeal is “standard ”. With the advent of the era of the audience, new political media should continue to optimize the communication strategy, seek new, truth-seeking, truth-seeking and refinement in the dissemination of content, tend to be living, fashion, emotional, Emphasize “fragmentation ” inculcation, covert advocacy and participatory interaction. The problems of over-entertainment, limited audit ability and lack of originality in the new media political communication need to be improved.