竞争激化、市场萎缩的背景之下,日本出版业大量推出以内容轻快、可读性极强为特色的“轻文艺”文库本小说系列,并且贴上空气、橙色、招财猫等花里胡哨的标签,试图以此吸引读者,刺激日趋低迷的图书市场。随着读者层的变化及阅读嗜好的细分化,日本各大出版社接二连三地创设了新的文库本小说系列。据日本出版科学研究所调查统计,2009年日本 Under the background of intensified competition and shrinking markets, the publishing industry in Japan launched a large number of “Light Literary” series of novel books featuring light and highly readable content, with fancy words such as air, orange and lucky cats In an attempt to attract readers to stimulate the downturn in the book market. With the change of readership and the segmentation of reading habits, the major Japanese publishers have successively created a new series of novels of the library. According to a survey published by Japan Institute of Publishing Science, Japan in 2009