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真人秀节目以独特的传播优势和特色吸引着越来越多的观众。节目包装是打造精品节目、拓展真人秀节目营销宽度的重要途径之一。应用好包装创意原则,灵活运用包装创意策略,根据节目具体内容规划富有针对性的包装创意设计,能够有效地促进我国真人秀节目更上一层楼。
The reality show attracts a growing audience with unique communications advantages and features. Program packaging is to create quality programs, marketing programs to expand the reality of the width of an important way. Applying the principles of creative packaging, flexible use of creative packaging strategy, according to the specific content of the program planning targeted packaging creative design, can effectively promote reality TV shows to the next level.