商场如战场,风云变幻,强手如林。成功的市场营销乃商家生存之道。市场营销决非抽象的概念超乎具体之上,它溶于每一个看得见摸得着的运作方式之中。它映衬出商家的智慧与精明,踏实与毅力。 “春兰”、“柯达”、“摩托罗拉”的辉煌成功告诉人们发现市场不在于想做什么而在于市场需要什么和我能做什么两者的完美结合。请看《创建品牌的经验与教训》。漫步街头,一家家豪华商场如一张张竭尽心力扮靓的脸。于是,消费者看到了太多的花样:买一送一,大减价,有奖销售,大奖、巨奖、特奖,不一而足。最初,它们如风卷残云般撩拨起了人们的购买激情,然而花样玩到极致也就玩到了尽头。消费者到底需要什么?《新世纪与王开》说的是两家国有企业偏偏绕开眼花缭乱的竞争术回到古老的经营之道:出售货真价实的商品,提 Shopping malls, such as battlefields, are changing and powerful. Successful marketing is the survival of businesses. The concept of marketing by no means abstract is above concrete, it dissolves in every visible and tangible way of operation. It reflects the wisdom and astuteness, practicality and perseverance of merchants. The brilliant success of “Chunlan,” “Kodak,” and “Motorola” tells people that the market does not lie in what they want to do but in the perfect combination of what the market needs and what I can do. See “Creating Brand Experience and Lessons.” Walking the streets, a family of luxury shopping malls such as a piece of hard-working face. As a result, consumers have seen too many tricks: buy one get one free, big sale, award sales, awards, grand prizes, special awards, and so on. At first, they rushed to buy people’s passion for purchase, but at the end of the game, the extremes of play were also played. What do consumers need in the end? “New Century and Wang Kai” says that the two state-owned enterprises have turned their backstablishment of competition into an old way of doing business: selling genuine goods.