从社会学的角度对全民健身项目创新的重要性、必要性进行了探讨。认为全民健身项目的创新是小康社会体育发展的需要、是人全面发展的需要、可带动体育产业的发展、体育人口发展的需要、学校体育课程改革的需要。并就创新的基本思路进行了初步研究。 From the perspective of sociology, the importance and necessity of innovation of nationwide fitness program are discussed. It is believed that the innovation of the nationwide fitness program is the need of sports development in well-to-do society, the need of all-round development, the development of sports industry, the development of sports population and the need of physical education curriculum reform in schools. And a preliminary study of the basic ideas of innovation.