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改革开放以来,地市电视台历经30多年的发展,已成为我国大众传播媒体生态体系中不容忽视的力量,其在沟通信息、报道新闻、引导舆论、活跃文化市场、丰富地市群众生活等众多方面发挥着不可估量的作用。不过,我国地市电视台也存在着诸如节目粗糙、缺少创新意识、资源浪费、无序竞争等一系列问题本文在分析当前中国地市电视台发展现状的基础上,深入研究当前中国地市电视台面临的生态危机,并提出改善中国地市电视台生态环境的策略以供参考。
Since the reform and opening up, the municipal television stations have become the indispensable force in the mass media ecological system in China for more than 30 years. They have many functions such as communicating information, reporting news, guiding public opinion, active cultural market, and enriching the public life in cities Play an immeasurable role. However, there are also a series of issues such as rough programs, lack of awareness of innovation, waste of resources and disorderly competition in China’s municipal TV stations. On the basis of analyzing the current development status of local TV stations in China, this paper studies in depth the current problems faced by local TV stations in China Ecological crisis, and put forward strategies to improve the ecological environment of China’s city TV stations for reference.