当前家电产品竞争激烈,苏州春花吸尘器总厂生机勃勃,产量一增再增,但仍满足不了各地需要。该厂高人一筹之处,就是把新产品开发作为企业生死攸关的大事来抓,作为企业生产经营活动的主要内容常抓不懈,不断改进老产品,层出不穷地推出新产品,因而受到消费者青睐。捕捉信息,抢先一步这个厂的领导认为,不断开发出适应市场需要的高质量新产品,才能在优胜劣汰的激烈市场竞争中取胜。他们每年要组织三次规模较大的市场调查,了解用户需要,摸准市场脉搏,不断开拓市场。在此同时,该厂还筹建 At present, there is fierce competition in household appliances, and the Suzhou Chunhua Vacuum Cleaner Plant is full of vitality, and its output has increased again and again, but it still cannot meet the needs of different regions. The top of the plant is to take new product development as a matter of life and death for the enterprise. As the main content of the company’s production and business activities, it constantly improves, constantly improves old products, and launches new products in an endless stream. Therefore, it is favored by consumers. In order to capture information and take the lead, the leader of this plant believes that the continuous development of high-quality new products that meet the needs of the market can win in the fierce market competition for the survival of the fittest. They organize three large-scale market surveys each year to understand the needs of users, find out the pulse of the market, and constantly open up markets. At the same time, the plant is still under construction