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近年来,在国家大力提倡建设节约型社会的背景下,政府、工厂类型的改造项目逐渐增多,而空调作为大型项目的必需品,无疑成为工程改造项目的配套之一。随着这类项目的增多,厂家开始把目光投注在这类项目带来的新机会上。在某知名品牌召开的2008年度全国经销商大会上,其负责人就明确表示,一些基础设施的空调改造项目将成为2009年销售业绩的有效增长点。事实上,一些大型项目的空调设备在运行多年后,大多都会面临一系列问题,如原有机型不符合现在的节能要求、产品逐渐破损或老化、主机虽然还正常运行但空调管道、末端设备以及冷却水系统出现故障等。这就要求甲方更换原有设备、优化系统运作、提高节能效率,一系列空调改造项目就应运而生。其实,中央空调主机及配套产品的改造与保养对于节能产品的推广也起到了促进作用。一直以来,我们习惯于追踪市场一线的项目信息和产品的销售动向,很少涉及工程改造项目。近期,我们在做全国市场调研时发现,一些工程由于原有空调设备老化等原因,已经严重影响了日常工作,项目改造迫在眉睫,而且,项目改造工程占据了市场工程项目数量一定的比例,是不可忽视的潜在市场之一。而本期策划将关注空调改造案例的始末,希望能给广大厂商一些启发和帮助。
In recent years, under the background of vigorously promoting the building of a conservation-oriented society, the reconstruction projects of the government and factory types have been gradually increasing. Air-conditioners, as a necessity for large-scale projects, undoubtedly become one of the supporting projects for the reconstruction projects. As these types of projects increase, manufacturers are beginning to focus on new opportunities offered by such projects. In a well-known brand held in 2008 National Dealers Conference, the person in charge made it clear that some infrastructure air-conditioning renovation project will be an effective 2009 sales growth point. In fact, most large-scale air-conditioners have many years of operation and most of them face a series of problems. For example, the original models do not meet the current energy-saving requirements, and the products are gradually damaged or aged. The air-conditioning pipes and end devices As well as cooling water system failure and so on. This requires Party A to replace the original equipment, optimize system operation and improve energy efficiency, a series of air-conditioning renovation project came into being. In fact, the central air-conditioning host and related products, the transformation and maintenance of energy-saving products for the promotion has also played a catalytic role. All along, we are accustomed to tracking market information and product line sales trends, rarely involved in engineering projects. Recently, when we did the national market research, we found that some projects have seriously affected routine work due to the aging of air-conditioners and other projects, and the project transformation is imminent. Moreover, the project reconstruction projects occupy a certain proportion of the number of market projects, One of the potential markets overlooked. The current planning will focus on the case of air conditioning reform, hoping to give some manufacturers inspiration and help.