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1997中国电子产品市场可谓精彩纷呈,先是彩电价格大战,接着又是VCD降价大酬宾……在某些厂家正在盘算因抢先降价而赢来的地盘时,这种自杀式竞争方式正在将把大部分传统电子企业迫进穷途末路。面对这一严竣的现实,航天科技国际集团开始了产品开发经营上的战略大转移。 系统集成的新理念 目前国内的电子企业大都以产品的性能和成本去争市场,靠生产规模来盈利。从长远来看,这种产品导向的道路肯定是走不通的。比如说彩电市场,国产和进口的彩电元器件价格几乎差不多,对各个厂家而言,削价竞争底线都是一样的,最后拼的就是广告宣传。照此发展下去,
In 1997, China’s electronic products market could be described as brilliant. First, color TV price wars followed by VCD price cuts. When some manufacturers are planning to win sites for price cuts, this type of suicidal competition will be the Traditional electronics companies have forced their way into the dead end. In the face of this severe reality, the Aerospace Science and Technology International Group has begun a strategic shift in product development and management. The new concept of system integration At present, most of the domestic electronic companies compete with the performance and cost of products to compete in the market, relying on the scale of production to profit. In the long run, this kind of product-oriented road certainly cannot work. For example, the color TV market, domestic and imported color TV components are almost the same price, for all manufacturers, the price cut competition is the same bottom line, and finally fight is advertising. As it continues to develop,