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社会经济的快速发展使得新型民事权益不断涌现。对新出现的民事权益主要有两种保护模式:利用已有权利的多元保护模式与创设新型民事权利的专门保护模式。角色商品化是一种新型的商业行为,对角色权利人的保护同样存在上述两种保护模式的选择。新型民事权利的创设不应仅考虑某一具体问题的解决,而应从更广的视角进行分析,如利益分析、必要性分析、体系分析以及比较分析等。应尽可能利用已有权利保护新出现利益,只有已有权利不敷使用时,才可考虑创设新的民事权利。就角色权利人的保护而言,当前我国已有权利可以提供较为充分的保护,无需创设专门的商品化权。
The rapid development of social economy makes the emergence of new types of civil rights and interests. There are mainly two kinds of protection modes for the emerging civil rights and interests: the multiple protection mode of using existing rights and the special protection mode of creating new type civil rights. The commercialization of role is a new kind of commercial behavior. There is also the choice of the above two kinds of protection modes for the protection of role owners. The creation of new civil rights should not only consider the solution of a specific problem, but should be analyzed from a wider perspective, such as interest analysis, necessity analysis, system analysis and comparative analysis. As much as possible, existing rights should be used to protect emerging interests and new civil rights should only be considered if the existing rights are not sufficient. As far as the protection of the rights holder is concerned, at present our country has the right to provide more adequate protection without creating a special commercialization right.