论文部分内容阅读
日本营销专家经多年研究发现,7:3这个比例是商店经营者可以多加活用的经营哲学。 据分析,商店商品陈列的构成比,以七成的主商品搭配三成的副商品最为适当,它可以衬托出一种平衡的概念。如果不采用“7:3”的比例,而改用“6:4”或“5:5”等比例的话,主商品的存在就会显得薄弱,给消费者印象不够深刻,这样就无法展现商品的特征,进而影响销售业绩。
After many years of research, Japanese marketing experts found that the ratio of 7: 3 is a management philosophy that stores managers can make more use of. According to the analysis, the composition ratio of the store’s merchandise display is most appropriate for 70% of the main merchandise with 30% of the sub-merchandise, which can bring out a balanced concept. If you do not use “7: 3” ratio, instead of “6: 4” or “5: 5” ratio, the existence of the main product will be weak, the impression to the consumer is not deep enough, so you can not show the goods The characteristics, and then affect the sales performance.