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在市场经济体制不断完善的背景下,市场竞争愈加激烈,如何在激烈的市场竞争中获得竞争优势,成为各单位发展的关键性问题。人力资源管理作为各单位竞争战略中的重要内容,而人才流失一直都是各单位的重要难题,这就需要制定人力资源管理激励机制,实现人才培养与引进的目标,提高人员工作的创造性和积极性,推动企业和人员的长久发展。本文就对公关管理与企业管理中人力资源管理激励机制的实施进行分析和探究。
Against the backdrop of continuous improvement of the market economy system, market competition has become increasingly fierce. How to gain a competitive advantage in the fierce market competition has become a key issue for the development of all units. Human resource management is an important part of each unit’s competition strategy, and brain drain has always been an important problem for all units. This requires the formulation of incentive mechanisms for human resources management, the goal of personnel training and introduction, and the creativity and enthusiasm of personnel work , To promote the long-term development of enterprises and personnel. This article analyzes and explores the implementation of human resource management incentive mechanism in public relation management and business management.