2008年,是大喜大悲之年。北京奥运会、“神七”发射举世瞩目,媒体的报道异彩纷呈。这一年,媒体在新一轮解放思想的讨论中,转企改制、上市、媒体整合等文化体制改革进一步深化。伴随着改革开放的脚步,媒体在经济自立之后,变得更加成熟和睿智。然而,各种考验也不期而至。冰雪灾害、汶川大地震、矿难、三鹿奶粉事件等 2008, is the year of great joy. Beijing Olympic Games, “Shenzhou VII” launch world-wide attention, the media coverage colorful. This year, in the new round of discussions on emancipating the mind, the media further deepened the reform of the cultural system such as the restructuring of enterprises, listing, and media integration. With the pace of reform and opening up, the media has become more mature and wise after its economic independence. However, various tests are unexpected. Snow disaster, Wenchuan earthquake, mine disaster, Sanlu milk powder incident