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如何看待媒体行业的发展趋势,又该对媒体融合怀有怎样的预景和期待。2016年上半年,笔者依据参与编写的《融合坐标——2015年度媒体融合发展报告》,结合采访过程中大量的媒体融合实践者,对媒体融合更直观具体的体认进行呈现:即作为身处媒体融合、传统媒体转型的具体实践者,会有乐观、悲观两种截然相反的情绪;只有基于自身,以建立和用户的连接、满足用户真实需求为宗旨,去艰难摸索;媒体进化就是将传统媒体人所具有的信息整合、分析、解读能力与用户所需求的精准、优质信息服务进行对接等观点。
How to look at the development trend of the media industry, but also what kind of vision and expectations of media convergence. In the first half of 2016, based on the “Fusion Coordinates - 2015 Annual Report on Media Convergence and Development” prepared by the author, combining with a large number of media practitioners in the interview process, the author presents the more concrete and concrete media conversations: Media fusion, the concrete practitioners of traditional media transformation, there will be optimistic and pessimistic two diametrically opposite emotions; only based on their own, to establish and user connections to meet the real needs of users for the purpose of hard exploration; media evolution is the traditional Media people have the information integration, analysis, interpretation and user needs of precision, high quality information services docking view.