我们的生活,在党和政府的正确领导下,正飞速改变,大家在满足物质生活的同时,精神层次上的需求也越发多样。广播电视作为大众媒体传播普及的一部分,深受广大受众的喜爱,但新媒体的出现,各种信息传播渠道的增多,无疑为广电工作带来了巨大挑战,广播电视要想继续在新闻传播界占据主导地位,就得紧跟大众精神文化需求的流行趋势,不断的创新和调整,特别是广播电视播音主持语言在不同节目中要依据节目定位和目标受众群而灵活运用,以期获得最佳播出效果。 Our life, under the correct leadership of the party and the government, is rapidly changing. As we all meet the materialistic needs, our spiritual needs are becoming more diverse. As a part of mass media, popularization and broadcasting are deeply loved by broad audiences. However, with the advent of new media and the increase of various channels of information dissemination, radio and television undoubtedly posed a tremendous challenge to the broadcasting and television industry. To take the leading position, we must follow the popular trend of the spiritual and cultural needs of the public, constant innovation and adjustment, in particular, radio and television host language in different programs to be based on program positioning and target audience flexibility in order to obtain the best broadcast Out of effect.