论文部分内容阅读
起亚《里程碑篇》这是韩日世界杯期间刊发的广告。蜿蜒的公路延伸到冰雪覆盖的重山峻岭,其间几座里程碑由近渐远。『到达是下一段里程的开始,起亚为中国队首次征战世界杯加油』,广告的中心句,一语双关,既表达了对中国队的祝福,也暗示着起亚汽车一往无前的企业理念,同时也拉近了与中国消费者的心理距离。广告画面的自然环境背景,与广告文案相得益彰,印证了每一款起亚车都经过严酷路况的考验。那蓝色的基调令人展开想象的翅膀,起亚,一切似乎都是可以期待的。
Kia Milestones This is an advertisement published during the Korea-Japan World Cup. The winding road stretches to the snow-covered mountains and mountains, with several milestones moving further away. “The arrival is the beginning of the next mileage. Kia is the first Chinese team to cheer for the World Cup.” The ad centerpiece and punctuation express the blessing of the Chinese team and imply that Kia Motors has never had a business philosophy. Near psychological distance with Chinese consumers. The natural environment background of the advertising screen complements the advertising copy, confirming the test of each KIA car after passing the harsh road conditions. That blue tone opens the wings of imagination, Kia, everything seems to be expected.