随着新兴媒体的迅猛发展,全球媒体格局和舆论生态正在发生重大而深刻的变革。推动传统媒体和新兴媒体融合发展,建设新型主流媒体,是党中央根据新形势、新变化做出的重大战略部署,是传统媒体“革新图存”的战略必然,也是顺应媒体发展潮流,巩固提升主流媒体地位和核心竞争力的必由之路。 With the rapid development of new media, the global media landscape and media ecology are undergoing major and profound changes. Promoting the integration and development of traditional media and emerging media and building a new type of mainstream media are major strategic arrangements made by the party Central Committee in light of the new situation and new changes. They are the inevitable strategy of traditional media and the strategy of “innovation and survival”. They are also in line with the media development trend, The only way to consolidate and enhance the status of the mainstream media and its core competitiveness.