如果当下在进军国际市场时不注重培养品牌形象,而只看重销售报表,那么今后很可能会在国际市场的开拓上重蹈国内的覆辙。自主品牌经过这十余年的发展取得现在的成绩实属不易,不能再急功近利和短视。 If we do not pay enough attention to cultivating the brand image when we enter the international market, but only focus on the sales report, we are likely to repeat the same mistakes in the development of the international market in the future. After more than ten years of development of independent brands, it is not easy to achieve the current results. No quick success or short-sightedness can be achieved.