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任何文化艺术“只有民族的才是世界的”。包装作为企业文化的一部分,既有它的实用性,同时还有着鲜明的文化艺术陆。因此,作为文化艺术的包装,也就离不开民族性的特征,只有通过体现本民族的民俗的文化特色,才能去表现出一个包装应有的独特个性和与众不同的特点。众所周知, 世界驰名的法国“白兰地”酒和我国贵州的“茅台”酒,其包装的主题图案都有着非常显明的民族特色和地方色彩。正是这些民族形式的视觉符号和鲜明的本土文化形象,才
Any culture and art “only the nation is the world.” Packaging as part of corporate culture, both its practicality, but also has a distinct cultural and artistic land. Therefore, as a package of culture and the arts, it is also inseparable from the characteristics of the nationality. Only by reflecting the cultural characteristics of the folk customs can we show a unique personality and distinctive characteristics of the package. As we all know, the world famous French “brandy” wine and our Guizhou “Maotai” wine, the packaging of the theme of the pattern has a very distinct national characteristics and local colors. It is precisely these ethnic forms of visual symbols and distinctive local cultural images