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现代企业对广告的需求越来越大,随着我国对外贸易越来越频繁,企业广告也逐渐的趋于国际化。英语在企业广告当中的应用也越来越频繁。而在英语广告当中,模糊语言占有非常中澳的地位。企业广告如果能够充分有效的应用英语当中模糊语言的语用功能则能够很好的提高企业广告宣传的效果,增强企业广告的语言渲染力。本文通过对英语中模糊语言在企业广告当中的应用以及语用功能进行分析,最后再举例了一些模糊语言在广告当中的翻译技巧。
The demand of modern enterprises for advertising is getting bigger and bigger. As China’s foreign trade is getting more and more frequent, the advertisement of enterprises also gradually tends to be internationalized. English is also being used more frequently in corporate advertisements. In English advertisements, vague language occupies a very important position in China and Australia. If the enterprise advertisement can fully and effectively use the pragmatic functions of ambiguous language in English, it can greatly enhance the effect of corporate advertising and enhance the language rendering power of corporate advertising. This article analyzes the application of vague language in English advertisements and the pragmatic functions in English, and finally illustrates some vague language translation skills in advertisements.